So, you want to start your own brand. If you are serious and ready for the commitment, congratulations! This is the best decision I have ever made for myself. Whether you want it to be a part time side hustle or a full time career, you will experience a deep sense of satisfaction when your creativity has a visible impact. There is no feeling quite like bringing people joy with something you made.
Become an expert in your audience.
Deeply analyze other successful brands in the niche.
Become and expert in the item you plan to sell.
Make an educated judgment for a design.
Get the word out!
1. Become the expert of your audience: Leave the ego at the door and be of service.
If you do not look like squidward in this .gif during the research process, you're doing it wrong.
2. Deeply analyze other successful brands in the niche: who is killing it in the game and why?
Once you get a clear idea what these people are looking for, find your unique angle and model their success. If there is already a person selling spooky spiritual themed items and that's your kind of flavor, there is still room for your unique voice. Find your in. See how you can serve the demographic in a way others are not.
Don't get discouraged by this nonsense. People have been wearing jewelry and apparel for thousands of years and they will continue to do the same. I will be writing my next blog post about this topic. There is room for everyone with good ideas, but you do need to bring some talent and hard work to the table.